Telugu superstar Allu Arjun has officially moved to legal action following a social media firestorm involving allegations of high-handedness and “strict protocols” for professional meetings. The Pushpa 2: The Rule actor’s team released an official statement on Tuesday, categorically denying claims that he enforces a list of 42 “dos and don’ts” for visitors and brand partners.
The Controversy: What Were the ’42 Rules’?
The issue ignited when brand strategist Kaveri Baruah, reportedly a former manager with Royal Enfield, appeared on the Sweekriti Talks podcast. During the interview, Baruah alleged that meeting the “Icon Star” required adhering to a rigid 42-point protocol.
According to the viral podcast clip, the alleged rules included:
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No Eye Contact: Visitors were purportedly told not to look the actor directly in the eye.
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Physical Distance: A mandatory “one-arm distance” was to be maintained.
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No Handshakes: Physical greetings were allegedly prohibited.
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Phone Confiscation: Security reportedly seized phones to prevent unauthorized photos or recordings.
Baruah further described a “layered management” system, mockingly referring to it as “manager ka manager ka manager,” suggesting an impenetrable entourage culture.
Allu Arjun’s Team Hits Back: “Baseless and Untrue”
Responding to the escalating online backlash, Allu Arjun’s office issued a stern rebuttal. The team emphasized that the actor has always maintained the highest level of professional decorum.
“Certain recent comments made about Mr. Allu Arjun are completely baseless and untrue. He has always conducted himself with the utmost dignity and honour. We take these false allegations seriously. Our legal team is initiating defamation proceedings against those responsible.”
The statement further urged the public to refrain from circulating unverified content, dismissing the “42 rules” as a fabrication intended to tarnish the actor’s reputation.
Fallout: Podcast Removed Amid ‘Harassment’ Claims
The drama intensified on Wednesday as the host of Sweekriti Talks removed the controversial episode from YouTube and Instagram. The podcaster alleged that both she and Kaveri Baruah faced “coordinated harassment” and “online bullying” from PR machinery and bot accounts.
In a series of heated Instagram stories, the host labeled Allu Arjun and his team as “sheer losers” and “power hungry,” claiming she chose to protect her guest’s career over keeping the video live.
Why This Matters for Allu Arjun
Following the historic global success of Pushpa 2: The Rule, Allu Arjun’s brand value is at an all-time high. Industry insiders suggest that such allegations, if left unaddressed, could impact his pan-India image and brand endorsements. By initiating legal action for defamation, the actor’s team is signaling a zero-tolerance policy toward misinformation in the digital age.
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